How to price a licence ladder that people actually climb
Extended should be a multiple of Commercial, not a surcharge on it. Here is why.
The most common pricing mistake on DevMall is setting Extended at 1.5× Commercial. Extended grants resale rights: the buyer can ship your work inside a product they sell to an unlimited number of customers. That is not fifty per cent more value, it is a different transaction.
The ladders that work look roughly like this: Personal at 40% of Commercial for the hobby buyer, Commercial as the anchor, Extended at 3×, Developer at 5× and Agency at 8×. Sellers who price this way report that Extended is between fifteen and twenty-five per cent of their revenue on maybe five per cent of their unit sales.
The other mistake is offering all six tiers on a nineteen-dollar template. Two or three is usually right: too many choices and the buyer picks none of them.
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